Here’s the exact process we used to increase the number of patients seeking TMS treatment at McLean Counseling, a Virginia-based mental health clinic, by 30% in just three months.

Step 1: Create an Interactive Online Quiz

We started by developing an online quiz that helped potential patients determine whether TMS therapy might be right for them. This quiz was both interactive and engaging, making it easy to capture contact information in exchange for a personalized report. After completing the quiz, participants received an email with their customized TMS suitability score.

Step 2: Implement an AI-Driven Chatbot

Next, we trained an AI chatbot to answer common questions about TMS therapy—covering costs, session duration, and more. The chatbot automatically reached out to leads via SMS, offered a free consultation with TMS experts, and booked appointments without any human intervention. It also streamlined lead management by integrating with our CRM, ensuring all relevant information was centrally accessible.

Step 3: Promote the Quiz with Facebook Ads

We then promoted the quiz using Facebook ads, as you can see here. Our cost per lead was approximately $10, meaning every $10–$15 invested resulted in a new potential client’s contact details. Out of every 10 leads, one became a paying patient, effectively giving us a $100 cost to acquire each new TMS patient.

Key Benefits of This System

• It provides a steady, evergreen stream of new patients.

• It requires zero human interaction, as the AI chatbot handles outreach, follow-up, and appointment scheduling.

• It’s easily adaptable to other treatments, such as EMDR or neurofeedback.

This approach powerfully combines traditional marketing (Facebook ads) with cutting-edge AI technology, enabling clinics to grow without hiring additional staff or manually managing leads.

If you’d like to explore how AI can help grow your practice, book a call with our team. We’re here to help.