Rising Hope Counseling, with clinics in South Dakota, Nebraska, and Iowa, wanted to attract more patients for their EMDR therapy services. Here's the exact strategy we used to help them achieve a 30% increase in patient inquiries in just three months:

Step 1: Develop an Engaging Online Quiz

We started by designing an interactive quiz tailored to potential EMDR patients. The quiz helped users assess whether EMDR therapy could be suitable for them. By combining engaging questions with a user-friendly interface, we made it easy to capture contact information in exchange for a personalized report. Once the quiz was completed, participants received an email with their customized EMDR suitability score, providing them with valuable insights while driving their interest in the treatment.

Step 2: Deploy an AI-Powered Chatbot

We implemented an AI-driven chatbot trained to answer frequently asked questions about EMDR therapy. This included addressing concerns about session structure, duration, and benefits. The chatbot proactively followed up with leads through SMS, offered free consultations with EMDR experts, and even scheduled appointments seamlessly. By integrating the chatbot with our CRM, we ensured all lead information was centrally managed, making it easy for the clinic’s team to track and follow up.

Step 3: Launch a Targeted Facebook Ad Campaign

To drive traffic to the quiz, we launched a highly targeted Facebook ad campaign. Each lead cost approximately $10, meaning every $10 to $15 invested secured new contact details for potential patients. On average, one out of every 10 leads converted into a paying EMDR patient, resulting in an acquisition cost of around $100 per patient.

Key Benefits of This System:

• Consistent Patient Growth: The system provides a steady, evergreen flow of new patient inquiries.

• Automated Processes: The AI chatbot handles lead outreach, follow-up, and appointment scheduling, requiring minimal human intervention.

• Scalability: This approach is easily adaptable to other therapies, such as neurofeedback or mindfulness-based treatments.

By combining traditional digital marketing methods, like Facebook ads, with advanced AI technology, Rising Hope Counseling was able to scale their EMDR services without needing to expand their administrative staff.

If you’re ready to explore how AI can drive growth for your practice, book a call with our team. We’re here to help your clinic achieve similar results.